Gigabyte expects to sell five million motherboards in 1Q14 Gigabyte is expected to sell the first Q of 2014 five million motherboards, having the opportunity to beat Asustek Computer,
Which is expected to be around five million units, according to sources of supply chains.
Gigabyte sent over 20 million motherboards in 2013, mainly thanks to strong demand in China, which represented approximately 40% of shipments, the sources said.
However, since the industry high-end motherboard is being dominated by Asustek, Gigabyte will have to strengthen its competitiveness in the sector in order to improve profitability and we can say, are very, very well.
Gigabyte President, Alexander Ma previously said the company will focus on driving the markets mid-range and high-end in 2014 to boost its ASP product and improve gross margins. It is expected that global shipments of motherboards fall 5% yoy in 2014, but shipments of the company will remain and grow think compared to 2013.
The most affected are the smaller players like ASRock, MSI, Elitegroup Computer Systems (ECS) and Biostar are expected to lose between 10 and 15% in the first quarter.